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Natural step for Whistler

prone went to Whistler in British Columbia, on the western edge of Canada in the Rockies not far from Vancouver, to take a look at how they’re preparing for hosting the 2010 Winter Olympics and Paralympics.

It’s a fantastically beautiful place, with huge mountains, undisturbed virgin forests, lakes, rivers, snow, miles and miles and miles of wilderness…unbelievable.

Canada has exploited its rich natural resources brutally in the past.

But now, Whistler’s showing the way to a different future.

As well as being a ski town and resort, it’s committed to becoming one of the most sustainable communities in North America.

prone spoke to David Udow of Ziptrek Ecotours in Whistler about eco-business and social responsibility.

While walking its customers along treetop platforms prior to launching them into space, Ziptrek tells them about the Natural Step, a sustainability model being adopted by countries, communities and businesses across the world (including, since September 2007, the EU.).

When you adopt the Natural Step, David told us, interesting things happen.

People get happier. Networks are strengthened. Profits rise.

And given that you’re out in the mountains ripping along a steel cable in a harness 200 feet above a glacial river gorge in 33 acres of a 10,000-year-old temperate rainforest paradise when you first hear about it, the environmental message tends to stick.

They take 20,000 visitors a year through this experience.

The ziplines work by gravity, and the A-frame cabin where you drink your hot chocolate at the end of the tour gets its electricity from a small hydroelectric arrangement, barely visible in the mountain stream below.

Sustainable. And unforgettable.

With the eyes of the whole world on the resort in 2010, little Whistler (pop. 10,000) has the chance to get its sustainability message out to the world in a big way.