prone. new media. new way. new world.

prone (with a small p. we have no egos here) is an ethical company which understands its responsibilities to people and planet.

Let's take the heat out of the situation.

Here at prone, we are pledged to play our role in promoting sustainable communities and, in so doing, create a cool world for our children through media education and enlightenment.

Our mission

To sustain the planet and its people, wildlife and all life forms and habitats.

How we do it

prone is a media relations consultancy working from zero-carbon, virtual premises with ethical colleagues and companies.

We see no borders, only solutions.

Our task is to help the environment by combating global meltdown and the doomsday scenario waiting in the shadows.

Big boast? It's a big issue. THE issue facing us all today.

Anyway, that suits us, because we have a big mouth – all the better to get the message out there to the people who matter, from the people who care, on behalf of the people who don't know about it...yet.

prone is a company run by people who do give a damn about global meltdown: industry leaders; daily newspaper editors, best-selling magazine executives, journalists who have written for every publication from the Times (both London and New York) through Vogue to the Big Issue your conscience demands you read.

We also count among our number PR chiefs and experienced broadcasters; university lecturers with Oxford MAs and marketing men who have trodden the lush grass of Soldiers Field, the home of Harvard Business School.

Between us we know the way it works. But of course that is only part of the eco-story. There are many, many more ways of getting the message into the public and corporate psyche.

We write books, take photographs, run educational seminars, conduct publicity and promotion campaigns and place supportive, balanced, journalism-led articles in all types of media across the planet.

And now we are in the vanguard of the brave new world of digital communications, taking nanoseconds to get the vital words and images to the other side of the city, country or continent via cyberspace.

Areas of focus

• Social Responsibility
• Human Rights and Civil Liberties
• Environmental Conservation and Activism
• Cultural Conservation and Understanding
• Youth Development and Education

Areas of activity

• We work in Britain including Wales, the USA, the developing heart of central Europe including Poland and Slovakia, and Iceland, en route to becoming the first zero-carbon country in the world
• Our people work fearlessly in places like Zimbabwe, revealing the facts which can only be gathered from stepping into that heart of darkness and striving to prove that the pen is mightier than Mugabe's sword
• We work tirelessly to give a voice to the communities, campaigns and initiatives now shaping a sustainable post-peak-oil future across the globe
• We publish books, make films and create promotional campaigns around health, inspirational lives and the environment, from exposing miscarriages of justice in the American Deep South to promoting eco-tourism in the Danube delta
• We believe in humanity and the power of local, and we always support art, learning and creative thinking
• With media partners in every corner of the world, and with our networks growing all the time, we get the message through.

prone is linked to important communications chains tracking across the planet, such as the Ethical Directory and Matador.

We get it. And we hope you do too.